Lite Rock 95.9 The Upper Cumberland's Home Of Lite Rock
Celebrate 50 years of Averitt Express, and find out how the company came to be.
It began in 1958 when Thurman Averitt founded the Livingston Merchants Co-op. It was a small trucking company that hauled dry goods between Nashville and Livingston. 11 years later, Thurman incorporated the company, and called it Averitt Express. He met a man named Gary Sasser who asked him one day if he would be interested in selling his company. In October 1971, Gary Sasser at the age of 21 purchased Averitt Express. 50 years later, the company continues to grow. Phil Pierce is Executive Vice President for Sales and Marketing for Averitt.
Today In The Upper Cumberland airs each weekend as a way to introduce you to interesting people and subjects of interest to our community. Catch the show each Saturday morning at 6am on Rock 93-7, at 7am on 106-9 Kicks Country, at 8am on 93-3 The Dawg, Lite Rock 95.9, and 96-9 Highway 111 Country, and at 9am on 101.9/AM 920 WLIV.
If you miss it Saturday, you can catch Today In The Upper Cumberland again, Sunday. The show airs Sunday morning at 7am on Rock 93-7 and News Talk 94.1/AM 1600, at 7:30am on Sports Radio 104.7, Sundays at Noon on News Talk 94.1/AM 1600, Sunday night at 6pm on 93-3 The Dawg, Lite Rock 95.9, 96-9 Highway 111 Country, and 101.9/AM 920 WLIV, and at 7pm on 106-9 Kicks Country.
