Friday, November 15, 2024
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Author Archives: Stonecom Interactive

Are Super Bowl ads worth the high costs for companies?

A 30-second commercial spot in this year’s Super Bowl will cost $7 million, according to Ad Age. Zoë Ruderman, chief content officer for Adweek, joined CBS News to discuss the value in paying for the most expensive real estate in American advertising. Source

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How much does the Super Bowl halftime show cost?

The Super Bowl halftime show costs an estimated $1 million per minute, according to reporting from Reuters. And some artists even pay for some of the show themselves. Anne-Marie Green has a look inside the halftime show. Source

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