The Pepsi promotional campaign was meant to entice people to buy Pepsi in exchange for points that could be redeemed for prizes. They ranged from sunglasses, to t-shirts, and even a Harrier Jet. But when a 21-year-old business student collected enough points for the jet, Pepsi was taken by surprise. John Blackstone explains what happened next in this 1996 “CBS Evening News” report. Source