Friday, April 19, 2024
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FDA launches nearly $60 million campaign against teen e-cigarette use

The Food and Drug administration is launching its first TV ads to fight vaping by teenagers. The FDA’s nearly $60 million initiative, called “The Real Cost,” includes new commercials featuring street magician Julius Dein, who uses tricks to educate teens on the risks of e-cigarettes. “CBS This Morning” consumer investigative national correspondent Anna Werner and CBS News medical contributor Tara Narula discuss the initiative. Source

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